VMWare cloud city
challenge:
EA had long hosted a press conference during E3 week but in 2016 began its own separate event called EA Play. The publisher would not only reveal new games but share updates on their existing titles and upcoming ones as well. It was designed to be a more fan-focused event, giving gamers the opportunity to go hands-on with certain titles.
Solution:
EA had long hosted a press conference during E3 week but in 2016 began its own separate event called EA Play. The publisher would not only reveal new games but share updates on their existing titles and upcoming ones as well. It was designed to be a more fan-focused event, giving gamers the opportunity to go hands-on with certain titles.
CES 2023 was filled with cutting-edge technology and innovative solutions to some of the biggest challenges facing the world today. Verizon knew that it needed to figure out a way to stand out among the exhibits, so it relied on the DCE to create a truly captivating and experiential booth.
DCE has been working with Left Field Labs for years, and each year, it’s an extremely collaborative effort–from ideation and strategy to design and build. The booth celebrated Verizon’s new 5G technology.
The eye-catching exhibit featured a 180 degree, 10ft LED wall, LED flooring, and a 70inch touch screen table. The table gave users the opportunity to interact with the information on the screen, which ultimately triggered video and animation work to appear on the LED flooring and wall. This created a fully immersive space that encapsulated the viewer.
